About us


LARS LARSEN GROUP is named after the owner Lars Larsen, who is the founder of JYSK GROUP and a well-known tradesman in Denmark.

The success of JYSK GROUP has formed the foundation of LARS LARSEN GROUP, which is active within a number of business areas including furniture, golf equipment, restaurants, hotels and a number of other activities.

The companies that make up LARS LARSEN GROUP have a combined turnover of approximately EUR 4.02 billion annually.

The biggest part of the earnings derive from JYSK GROUP, which has a turnover of EUR 3.36 billion. The story of LARS LARSEN GROUP begins with the opening of the first JYSK store in 1979.


The Founder

The story begins with an energetic young man from Jutland, Denmark who possessed, and still possesses, an outstanding talent for business – Lars Larsen. After completing his apprenticeship in a manufacturing company and later in a home furnishing store, Lars Larsen decided to open a chain of bedding stores. The essential objective was to provide all customers with a great offer. 

He started out with very limited funds, but he had many great ideas. With a seemingly endless supply of energy and drive, he managed to find a bank and a supplier with the courage to take a gamble on his idea, despite the fact that no one knew the name Lars Larsen at the time.



The first JYSK store opened on April 2nd 1979 in Aarhus, Denmark – and the original location is still open to this day. From the very beginning, Larsen was determined to open an entire chain of retail stores. 

Although JYSK stores can now be found all across the globe, Lars Larsen is still determined to see the company grow and become the world’s most widespread and profitable chain of stores.


The Tradesman

Business acumen, trustworthiness, and a great offer have always been the cornerstones of Lars Larsen's accomplishments. That is why Larsen's official title is that of Tradesman.



Based on the success of JYSK GROUP, LARS LARSEN GROUP has expanded to cover a number of different business areas. 

Lars Larsen’s appetite for growth and a willingness to try new ideas has never declined, and as a result, LARS LARSEN GROUP has either bought a large part of or invested heavily in a number of different companies. The companies have very different areas of business - from golf equipment to restaurants and garden furniture.