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About us

Lars Larsen Group is owned by the Brunsborg family, descendants of Lars Larsen, who founded JYSK in 1979. The Group is to this day operated in accordance with the family’s fundamental values of tradesmanship, responsibility and growth.

Explore our more than 40-year long history

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1970s

1979
1979

The tradesman Lars Larsen opens together with his wife Kris his first JYSK store in Aarhus, Denmark on 2 April. The company will grow rapidly in Denmark and abroad over the following decades.

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1980s

1984
1984

On 1 April, JYSK opens the first store in Germany in Flensburg.

1986
1986

Lars Larsen Group invests in HimmerLand a holiday and business resort offering worldclass golf, hotel, spa, wellness and much more.

1989
1989

JYSK becomes main sponsor of Parasport Denmark and remains its main sponsor to this day.

1987

Lars Larsen is among the first in Denmark to make use of tv advertising and soon becomes known for his catch-phrase “Godaw. Jeg hedder Lars Larsen. Jeg har et godt tilbud.”

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1990s

1990
1990

Lars Larsen Group establishes Larsen Rejser and starts selling low cost travel packages for destinations around the world.

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2000s

2001

Lars Larsen Group invests in the Scandinavian furniture company Bolia.

2004

JYSK celebrates its 25th anniversary on 2 April. To mark the occasion, Lars Larsen distributes 2,4 million copies of his autobiography in Denmark – one for every home. The book is translated into many languages including Chinese.

2004
2005
2005

JYSK opens store number 1,000 and reaches a turnover of 9 billion DKK.

2012
2006

Lars Larsen Group invests in Garia, the world-famous manufacturer of luxury golf and leisure vehicles.

2007 Jysk
2007

Lars Larsen Group invests in ScanCom International, a global leader in outdoor furniture.

2011
2008

Lars Larsen Group invests in Ferdinand, a boutique hotel and restaurant in central Aarhus, Denmark.

2009
2009

Lars Larsen is awarded the Cross of the Order of Dannebrog and the year after is granted the title of Purveyor of Her Majesty The Queen of Denmark. In 2017, he is elevated to Knight 1st Class of the Order of Dannebrog

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2010s

2011
2011

Forbes Magazine estimates Lars Larsen’s fortune at 3.6 billion dollars, earning him 304th place on the Forbes 500 list of the wealthiest people in the world.

2012
2013
2012
2012

JYSK opens store number 2,000 and reaches a turnover of 17 billion DKK.

2013
2013

Lars Larsen Group invests in ILVA one of the leading furniture and home decoration chains in Denmark.

2013
2013

Lars Larsen Group establishes Fonden Made in Denmark Golf, which has been hosting the golf tournament European Golf Tour in HimmerLand since 2014.

2014
2014

Lars Larsen Group invests in Letz Sushi, a Danish-based sushi chain.

2014
2014

Lars Larsen Group invests in SengeSpecialisten, a rapidly growing Danish supplier of beds, mattresses and sleep accessories.

2016
2016

Lars Larsen Group invests in Actona Company, which supplies furniture for retailers around the world.

2017
2017

Lars Larsen Group invests in Solid Leasing, specializing in financial car leasing.

2019
2019

JYSK celebrates its 40th anniversary on 2 April. On 2 June, Lars Larsen steps down as Chairman of the Board after having led JYSK and the Lars Larsen Group for more than 40 years. He is replaced by his son Jacob Brunsborg. Lars Larsen passes away on 19 August.

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2020s

2020
2020

Jesper Lund is appointed President and CEO of Lars Larsen Group and is together with the Chairman of the Board, Jacob Brunsborg, responsible for the development of the group.

2020
2020

Lars Larsen Group launches Third.space,
a company specializing in designing and decorating for the Business to Business market.

2020

Lars Larsen Group makes the first investment in green energy and is taking a step towards a greener future.

2020