Explore our more than 40-year long history
1970s

The tradesman Lars Larsen opens together with his wife Kris his first JYSK store in Aarhus, Denmark on 2 April. The company will grow rapidly in Denmark and abroad over the following decades.
1980s

On 1 April, JYSK opens the first store in Germany in Flensburg.

Lars Larsen Group invests in HimmerLand a holiday and business resort offering worldclass golf, hotel, spa, wellness and much more.
Lars Larsen is among the first in Denmark to make use of tv advertising and soon becomes known for his catch-phrase “Godaw. Jeg hedder Lars Larsen. Jeg har et godt tilbud.”
1990s

Lars Larsen Group establishes Larsen Rejser and starts selling low cost travel packages for destinations around the world.
2000s
Lars Larsen Group invests in the Scandinavian furniture company Bolia.
JYSK celebrates its 25th anniversary on 2 April. To mark the occasion, Lars Larsen distributes 2,4 million copies of his autobiography in Denmark – one for every home. The book is translated into many languages including Chinese.


JYSK opens store number 1,000 and reaches a turnover of 9 billion DKK.

Lars Larsen Group invests in Garia, the world-famous manufacturer of luxury golf and leisure vehicles.

Lars Larsen Group invests in ScanCom International, a global leader in outdoor furniture.

Lars Larsen Group invests in Ferdinand, a boutique hotel and restaurant in central Aarhus, Denmark.

Lars Larsen is awarded the Cross of the Order of Dannebrog and the year after is granted the title of Purveyor of Her Majesty The Queen of Denmark. In 2017, he is elevated to Knight 1st Class of the Order of Dannebrog
2010s

Forbes Magazine estimates Lars Larsen’s fortune at 3.6 billion dollars, earning him 304th place on the Forbes 500 list of the wealthiest people in the world.

Lars Larsen Group establishes Fonden Made in Denmark Golf, which has been hosting the golf tournament European Golf Tour in HimmerLand since 2014.

Lars Larsen Group invests in Letz Sushi, a Danish-based sushi chain.

Lars Larsen Group invests in SengeSpecialisten, a rapidly growing Danish supplier of beds, mattresses and sleep accessories.

Lars Larsen Group invests in Actona Company, which supplies furniture for retailers around the world.

Lars Larsen Group invests in Solid Leasing, specializing in financial car leasing.

JYSK celebrates its 40th anniversary on 2 April. On 2 June, Lars Larsen steps down as Chairman of the Board after having led JYSK and the Lars Larsen Group for more than 40 years. He is replaced by his son Jacob Brunsborg. Lars Larsen passes away on 19 August.
2020s

Jesper Lund is appointed President and CEO of Lars Larsen Group and is together with the Chairman of the Board, Jacob Brunsborg, responsible for the development of the group.

Lars Larsen Group launches Third.space,
a company
specializing in designing and decorating for the Business to Business
market.
Lars Larsen Group makes the first investment in green energy and is taking a step towards a greener future.
