Explore our more than 40-year long history
Lars Larsen Group invests in HimmerLand a holiday and business resort offering worldclass golf, hotel, spa, wellness and much more.
JYSK becomes main sponsor of Parasport Denmark and remains its main sponsor to this day.
Lars Larsen is among the first in Denmark to make use of tv advertising and soon becomes known for his catch-phrase “Godaw. Jeg hedder Lars Larsen. Jeg har et godt tilbud.”
Lars Larsen Group establishes Larsen Rejser and starts selling low cost travel packages for destinations around the world.
JYSK celebrates its 25th anniversary on 2 April. To mark the occasion, Lars Larsen distributes 2,4 million copies of his autobiography in Denmark – one for every home. The book is translated into many languages including Chinese.
Lars Larsen is awarded the Cross of the Order of Dannebrog and the year after is granted the title of Purveyor of Her Majesty The Queen of Denmark. In 2017, he is elevated to Knight 1st Class of the Order of Dannebrog
Forbes Magazine estimates Lars Larsen’s fortune at 3.6 billion dollars, earning him 304th place on the Forbes 500 list of the wealthiest people in the world.
Lars Larsen Group establishes Fonden Made in Denmark Golf, which has been hosting the golf tournament European Golf Tour in HimmerLand since 2014.
JYSK celebrates its 40th anniversary on 2 April. On 2 June, Lars Larsen steps down as Chairman of the Board after having led JYSK and the Lars Larsen Group for more than 40 years. He is replaced by his son Jacob Brunsborg. Lars Larsen passes away on 19 August.
Jesper Lund is appointed President and CEO of Lars Larsen Group and is together with the Chairman of the Board, Jacob Brunsborg, responsible for the development of the group.
Lars Larsen Group makes the first investment in green energy and is taking a step towards a greener future.