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About us

Lars Larsen Group is owned by the Brunsborg family, descendants of Lars Larsen, who founded JYSK in 1979. The Group is to this day operated in accordance with the family’s fundamental values of tradesmanship, responsibility and growth.

" We believe in long term and active family ownership through generations. "

Strong roots, great ambitions

The ambition is to develop an active family ownership, with a long-term perspective, contributing to growth and value for society.



We value tradesmanship, which is about offering deals that benefit both parties, but also about setting ambitious goals and having the courage to pursue them.


We take pride in being decent and respectful. We communicate openly and are honest about our products and business practices.


We want to see the Lars Larsen Group flourish and grow, which is why we strive to be as competitive and profitable as we can be.