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Business Areas

Besides our main asset JYSK, Lars Larsen Group owns companies within furniture, golf cars, restaurants, hotels and is an active investor in equities, funds and real estate. The Group employs about 35,000 people in more than 51 countries.

" We are working from the core principles of responsibility, partnership and long-term value creation "

Through our investment activities, Lars Larsen Group seeks to secure the financial foundation to support our owners and companies within the group while making a positive impact on society. 

Our investment areas include fixed income, listed equities, private equity, infrastructure, real estate and other investments.



We focus on long-term value creation


We aspire leave a positive impact on society


We build long-term relationships based on trust and respect

Real Estate

Lars Larsen Group is an ambitious real estate investor and developer.

" The name Lars Larsen has a long history in real estate, since our founder started to get involved in the real estate market soon after his foundation of JYSK in 1979. "

Our focus areas

Initially, Lars Larsen focused mainly on retail properties – his main interest always being whether the investment represented a good deal.

Since 2015, the Group’s real estate investment strategy has been to branch out into other real estate areas and focus investment on fewer but larger properties. As a result, the Group today has a DKK 6 billion property portfolio.

The group’s real estate investments has mainly been focused on Denmark, but in the spirit of Lars Larsen we are always open to interesting opportunities elsewhere.


Ambitious investor

Lars Larsen Group is a highly ambitious real estate investor in Denmark and abroad. Our investments span from retail – which is where it all began – to logistics/storage, office buildings and residential properties.


Property developer

As developers we work from our company value of tradesmanship and focus on developing commercial and residential properties when doing so makes sound financial sense for the group and its subsidiaries.


Rental and leasing

The vast majority of the properties in our large, mixed property portfolio are offered for rent or lease. Our rental properties in Denmark are managed by Vision Ejendomme.