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press release - 14 September 2021 8:00

Lars Larsen Group strengthens the retail organisation

As of 1 September 2022, current President & CEO of JYSK, Jan Bøgh, will take up a new position as President & CEO of Lars Larsen Group Retail.

Although Lars Larsen Group today works in a large number of sectors, the backbone is still the group's retail companies with JYSK as the primary brand focus.

To further strengthen the retail organisation, Lars Larsen Group creates a new position as President & CEO of Lars Larsen Group Retail to focus on retail companies across the group and on opportunities for further acquisitions of other companies.

The man in charge will be the current President & CEO of JYSK, Jan Bøgh, and Chairman of Lars Larsen Group, Jacob Brunsborg, is very happy about that.

“It has always been clear that retail is the backbone of Lars Larsen Group. That is why I am very happy that Jan has agreed to take on a more general role. All the retail companies in Lars Larsen Group can benefit from Jan's extensive knowledge and experience. At the same time, the changes in the organisation mean that we will become better at utilising synergies across companies. Jan is already chairman of the board of ILVA, SOFACOMPANY and SengeSpecialisten and is part of the board of Bolia. By releasing him from the day-to-day management responsibilities at JYSK, he gets much more time to work with development and acquisitions,” says Chairman of the Board of Lars Larsen Group, Jacob Brunsborg.

Due diligence

He is also pleased to announce that it will be Rami Jensen, who will join JYSK on 1 September 2022 and later takes over the position as President & CEO as of 1 September 2023.

"It is all about making important decisions in due time. Jan had promised both my father and I that he would be in charge of the entire process of merging JYSK Nordic and Dänisches Bettenlager into one unit. With this timeline, Jan can complete that task, at the same time as he gets a year to work alongside Rami Jensen preparing him to take on the role. This ensures the necessary continuity, which means that we can keep up the pace while making the changes,” says Jacob Brunsborg.

Exciting task

Jan Bøgh is looking forward to his new role, where he gets the opportunity to work across all retail companies in the group.

“For many years, I have been involved in all the retail companies in Lars Larsen Group through the work of the board, and therefore I also know that there is a lot to gain from creating a dedicated retail organisation. At the same time, it is no secret that we are looking for possible acquisitions, and by handing over the responsibility for the day-to-day management of JYSK, I get much more time for that work. This is something I am very much looking forward to,” says Jan Bøgh.

Like Jacob Brunsborg, Jan Bøgh is pleased that a model has been created in which he can continuously transfer responsibility for the day-to-day management of JYSK.

“Lars Larsen often referred to JYSK as his child. I probably see myself as the ‘nanny’. I have spent an incredible amount of time with JYSK, and it is important to me that we can make the change without slowing down. That is why I am also happy that Rami has accepted the position, because he knows JYSK thoroughly and can be at the forefront of the continued development of JYSK without compromising on the values on which the company is built,” says Jan Bøgh.