Skip to main content
Åse Andersson is new Communications Director at Lars Larsen Group and JYSK as of September 2022
press release - 03 August 2022 11:17

New Communications Director for Lars Larsen Group and JYSK

As the new Communications Director, Åse Andersson will be in charge of communications at Lars Larsen Group and JYSK from 1 September 2022

It is an experienced profile, who will have the overall responsibility for both internal and external communications in Lars Larsen Group and JYSK as of 1 September 2022.

Åse Andersson has 25 years of experience within the fields of journalism and corporate communications. She comes from a position as Global Head of Media at Arla Foods, where she has worked for five years. Previously, she has worked as both a journalist, host, and editor at a number of regional TV stations in Denmark.

As Communications Director, Åse Andersson will refer directly to President & CEO of Lars Larsen Group, Jesper Lund, and President & CEO of JYSK, Jan Bøgh.

“With her experience from both the media world and a large, international company like Arla Foods, Åse is the right choice for us. Her task will be to develop what we are already doing well today and of course to contribute with her own ways of improving our communications even more. We want to continue to be an open company that offers our views on relevant topics, both in JYSK and in Lars Larsen Group,” says Jan Bøgh.

Åse Andersson is happy to get started in her new role as Communications Director.

“I am very much looking forward to becoming a part of JYSK and Lars Larsen Group. Both are respected companies with strong core values, and both are on an exciting growth and development journey with a focus on sustainability and climate. I cannot wait to contribute and develop the communications, so we can continue to support the companies’ strategies together with the skilled communications team and partners,” says Åse Andersson.

Åse Andersson lives in Silkeborg together with her family.

About Åse Andersson

  • 48 years old
  • Educated as TV journalist in USA
  • 25 years of experience within journalism and communications
  • Former Global Head of Media at Arla Foods
  • Lives in Silkeborg, Denmark, together with her family.