With pre-tax profits of DKK 12 million, SengeSpecialisten can look forward to another good year. The next goal is expansion abroad
The goal is clear for SengeSpecialisten: following a number of years of reporting a deficit, the chain has now reversed developments in Denmark.
In the 2018/19 financial year, the chain delivered a pre-tax profit of DKK 3.4 million, and with a pre-tax profit of DKK 12 million for the last financial year (2019/20), the company's CEO, Martin Amstrup Bang, has now turned his sights towards opportunities beyond Denmark's borders.
"We are actively working to expand our business abroad, either by opening new stores or taking over existing ones," says Martin Amstrup Bang.
Focus on getting a good night's sleep
Initially, however, he is pleased that SengeSpecialisten has generated a solid profit on the bottom line in Denmark for the second consecutive year, where the result has improved by almost DKK 9 million.
"This is a very satisfactory development, for which there is reason to praise the employees. This is due largely to their great efforts," says Martin Amstrup Bang.
In addition, he also sees the excellent result as a consequence of the fact that there is generally more focus on the importance of sleep.
"Naturally, we're delighted that more attention is being paid to getting a good night's sleep. This is our strong suit. With many experienced employees with extensive knowledge of sleep, I dare to say that we're in a unique position when it comes to helping our customers and ensuring they come home with the right product," says Martin Amstrup Bang.
Over the past financial year, SengeSpecialisten has opened four new stores and increased its turnover by 13 per cent.
"We now have 31 stores in Denmark, and although we've not finished expanding within the country's borders, the time is right for us to look abroad to continue our growth. In this respect, it's obviously a great advantage to be owned by Lars Larsen Group, as we have an owner that not only shares the same basic ambition of continued growth but also has the financial strength to facilitate the necessary investments," says Martin Amstrup Bang.