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Not the ugly ducklings

October 2020

Not the ugly ducklings

… but the first sofas carrying the Swan label. In the fairytale of H.C. Andersen, the cygnet looks nothing like the ducklings. Being the only sofas with the Nordic Swan Ecolabel, Holiday and Lavello also stand out from the rest of the sofas in ILVA. With timeless design at an affordable price, the sofas represent one more step in ILVA's journey towards becoming a more sustainable business. Alongside the sofas, ILVA offers duvets and pillows as well as beds with top mattresses carrying the Nordic Swan Ecolabel.


The Holiday and Lavello sofas, which were approved for the certification in June and September 2020 respectively, are the first sofas in ILVA's assortment to carry the Nordic Swan Ecolabel. The sofas play a large part in ILVA's commitment to sustainability; a commitment that resulted in a sustainability strategy based on the Global Goals in late 2020. "We want to be a responsible business, and you cannot say 'responsibility' without saying 'sustainability'.

ILVA has already begun the journey, and even though I do not believe that such a journey will ever be done, I am truly proud that we now have a focused approach to sustainability. We can take responsibility and make a positive difference in areas that affect the environment.", says Rami Jensen, CEO at ILVA.  Among other things, the strategy defines focus areas, such as an increase of products carrying environmental and health certifications like the Nordic Swan Ecolabel, OEKO-TEX® and FSC®.