2001
Lars Larsen Group invests in the Scandinavian furniture company Bolia.
JYSK opens store number 3,000 and reaches a turnover of 35,6 billion DKK.
Historical timeline
EXPLORE OUR MORE THAN 40-YEAR LONG HISTORY
2020s
2024
Lars Larsen Group moves its head office to Silkeborg; a city with close ties to the Group’s roots. The parent company changes name from LLG A/S to Lars Larsen Group A/S.
2023
The business constellation ‘Lars Larsen Group Retail’ is officially introduced. It is headed by former, long-serving CEO and President of JYSK, Jan Bøgh.
2023
As a tribute to JYSK-founder Lars Larsen, the bronze sculpture ‘Købmanden’ is unveiled.
2023
The business collective Kejlstrupvej 87, which is home to Selected Car Group and Selected Car Collection among others, opens in Silkeborg.
2023
Lars Larsen Group launches Restaurant Tiende and wine- and cocktail bar Den Fede Drue in Aarhus Ø.
2022
Lars Larsen Group sells golf and utility vehicle manufacturer, Garia A/S, to US-based Club Car LLC.
2022
Solid Leasing, majority-owned by Lars Larsen Group, and Selected Car Group, owned by Selfinvest, merged under the brand, Selected Car Group.
2021
Lars Larsen Group acquires 41% of the Danish asset manager Formuepleje.
2021
2020
Lars Larsen Group makes the first investment in green energy and is taking a step towards a greener future.
2020
Lars Larsen Group launches Third.space,
a company specializing in designing and decorating for the Business to Business market.
2020
Jesper Lund is appointed President and CEO of Lars Larsen Group and is together with the Chairman of the Board, Jacob Brunsborg, responsible for the development of the group.
2010s
2019
JYSK celebrates its 40th anniversary on 2 April. On 2 June, Lars Larsen steps down as Chairman of the Board after having led JYSK and the Lars Larsen Group for more than 40 years. He is replaced by his son Jacob Brunsborg. Lars Larsen passes away on 19 August.
2017
Lars Larsen Group invests in Solid Leasing, specializing in financial car leasing.
2014
Lars Larsen Group invests in SengeSpecialisten, a rapidly growing Danish supplier of beds, mattresses and sleep accessories.
2016
Lars Larsen Group invests in Actona Company, which supplies furniture for retailers around the world.
2014
Lars Larsen Group invests in Letz Sushi, a Danish-based sushi chain.
2013
Lars Larsen Group establishes Fonden Made in Denmark Golf, which has been hosting the golf tournament European Golf Tour in HimmerLand since 2014.
2011
Forbes Magazine estimates Lars Larsen’s fortune at 3.6 billion dollars, earning him 304th place on the Forbes 500 list of the wealthiest people in the world.
2000s
2009
Lars Larsen is awarded the Cross of the Order of Dannebrog and the year after is granted the title of Purveyor of Her Majesty The Queen of Denmark. In 2017, he is elevated to Knight 1st Class of the Order of Dannebrog
2008
Lars Larsen Group invests in Ferdinand, a boutique hotel and restaurant in central Aarhus, Denmark.
2006
Lars Larsen Group invests in Garia, the world-famous manufacturer of luxury golf and leisure vehicles.
2004
JYSK celebrates its 25th anniversary on 2 April. To mark the occasion, Lars Larsen distributes 2,4 million copies of his autobiography in Denmark – one for every home. The book is translated into many languages including Chinese.
1990s
1990
Lars Larsen Group establishes Larsen Rejser and starts selling low cost travel packages for destinations around the world.
1980s
1987
Lars Larsen is among the first in Denmark to make use of tv advertising and soon becomes known for his catch-phrase “Godaw. Jeg hedder Lars Larsen. Jeg har et godt tilbud.”
1986
Lars Larsen Group invests in HimmerLand a holiday and business resort offering worldclass golf, hotel, spa, wellness and much more.
1984
On 1 April, JYSK opens the first store in Germany in Flensburg.
1970s
1979
The tradesman Lars Larsen opens together with his wife Kris his first JYSK store in Aarhus, Denmark on 2 April. The company will grow rapidly in Denmark and abroad over the following decades.
