Founded in 1999
Acquired in 2014
200 employees
CEO
Hanne Bang Vorre
Contact SENG
Damvej 9
DK-8471 Sabro
SENG
SENG is a Danish retail chain selling top-quality brands within beds and bed accessories. The concept of SENG is to combine high-end quality products with professional guidance to ensure great sleep for the customers.
The customer is always the center of attention, since SENG knows from experience that a successful bed purchase is an individual process. Therefore it is essential to have a specialist guide and advise customers in order for them to make the right choice. The mission is clear:
"SENG is specialized in meeting the customers’ needs and providing with high-end beds and know-how"
PART OF LARS LARSEN GROUP SINCE 2014
The growth strategy was effectively strengthened when Lars Larsen Group bought the majority of shares in SENG (formerly SengeSpecialisten) in late 2014. The partnership between Lars Larsen Group and SENG represents a consolidation that will ensure continued growth and development of the company in and outside of Denmark in the future.
Today, SENG is present in Denmark and Sweden with web shops and more than 50 stores, so a lot has happened since entrepreneur and current Founder and COO, Jørgen Bebe Staal, opened the first store in Aarhus in 1999.
Founder and COO
