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Actona Stories

If the mountain will not come to Holstebro…

… a virtual showroom provides the means for showcasing Actona Company's products to retailers across time and space. And most importantly: without depending on travelling.

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"When you break the name Actona down, it means 'Act on A'. And that's what we did when travelling became restricted and trade shows were cancelled due to COVID-19. We quickly started looking for a long-term solution based on hardware and software that we could implement and use ourselves.", says Helle Bjerre Drost, Marketing Manager at Actona Company. When a new collection launches, Actona Company's in-house photographers can shoot everything in the 5,700 m2 showroom in Holstebro, Denmark. Once participation in trade shows becomes possible again, Actona Company plans to make virtual stands on trade shows allowing retailers to "visit" from anywhere in the world.

Key Account Managers Simon Frahm and Vibeke Ebbesen have been using the virtual showroom since the launch in September 2020. It allows them to reduce travel time, demonstrate product functionality, show new products and it provides a great way of letting potential clients browse the assortment before meetings.

The virtual showroom is a step in Actona Company's expansion within e-commerce, which also involves a relaunch of the business to business webshop in spring 2021.